Distribution infrastructure for lenders and authorised brokers

The professional placing desk your market has left open.

Placed is a digital deal-sourcing platform connecting lenders and authorised brokers, with introducers routed into authorised broker workflows. It supports criteria matching, lender listings and marketing infrastructure. We do not broker deals or hold a balance sheet.

Every case path is screened against perimeter controls before it reaches an authorised broker or lender
How it works

Three things happen, in order.

No dashboard to learn — a straight line from criteria to prepared proposal.

✓

Campaigns produced

Creative, lender pages and workflow assets are prepared under the responsible client’s brand and approval process.

✓

Enquiries qualified

Professional users structure case information against objective criteria. Matching is workflow support only, not advice.

✓

Listed on the panel

Lender criteria and contacts sit in the Placed panel so brokers know the route, requirements and next step.

The panel

Real criteria, shown plainly.

A sample of the live panel — the same table a broker’s case is matched against.

LenderMax LTVRate p/mProc fee/status
SomoResidential · Semi-commercial · HMO75%0.85%2.0% · 1–2 day response
MT FinanceResidential · Commercial · Semi-commercial75%0.95%1.0% · Live
Albatross LendingUnusual / Heritage · Leisure65%1.15%1.5% · Live
Two ways in

Choose the level of involvement.

A 90-day pilot, defined KPIs, and a clean exit if the numbers don’t land.

Managed acquisition

Full campaign build and management for lender/client-approved campaigns, with commercial terms set by written agreement.

Software / listing access

No borrower-facing advice service. Criteria, listings, workflow tools and introducer routing into authorised broker workflows only.

Regulatory position: Placed Media Ltd is a software and marketing company. Placed is not a lender, not a credit broker, does not provide financial advice and is not authorised or regulated by the FCA. Any regulated activity, advice, arranging, lending decision or customer outcome remains with the relevant authorised broker, lender or firm. Any broking is performed outside Placed by an arm’s-length authorised/accredited broker, for example Posfin Capital Limited, FCA FRN 913022, where appointed.